The key to success on Amazon & eBay is considering
best practices to make sure your product listings aren't only found by online
shoppers, but also appeal to them. Primarily, learn how to optimize search
terms, details, product descriptions, images and position your products to sell
in the marketplace.
Keywords
When you're thinking about search terms for your
products, there are a few critical points to keep in mind.
Product Detail
To enhance the visibility and indexing of new products,
include as much product information as possible within the recommended fields.
Eventually, you'll want all related information that could possibly influence a
visitor to buy your products. As a retailer, having a "better"
listing will improve traffic to your product and also increase your sales.
Descriptions
Many sellers emphasize that bullet points increase sales.
When making bullet points, highlight five key features you want shoppers to
consider, such as dimensions, age appropriateness, skill level of the user,
contents, ideal conditions for the product, country of origin, among other
things.
Buy Box
Buy Box in a new window increases a retailer's sales.
Being selected for the Buy Box requires meeting certain conditions and offering
modest pricing. Factors in winning Buy Box placement include:
Minimal returns
Low price
Consistent availability
Positive customer feedback
Images
Amazon & eBay has very specific requirements for
product images. Here are two of the most important points to remember:
·
The image
must be a photo of the actual product for sale
·
It must
be set on a white background.
Online customers often provide negative feedback, if they
find shipped product totally unmatched with pictures.
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