Best Practices for E-Commerce Success

Online shops require their own exclusive optimization measures. However there are a number of recommendations that apply to all – some very simple, others much more difficult. Here are five best practice tips to ensure maximum e-commerce success:

Search Options

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People check websites according to certain patterns, instead of reading them fully. If it is challenging for them to familiarize, they will leave the website very swiftly. In order to avoid such problems, you can place the most significant shop functionality – your on-site search – obviously in the upper part of your site. A search box should be adequately large, and not placed next to other input boxes.

Search Results

For example, a visitor searching for “red shoes Nike” in Google could be guided to a landing page that is designed (with the help of banners etc) as a Nike brand world and on which the filters “shoes” and “red” are available from the beginning. If your e-commerce platform offers more in-depth tracking options, the visitor’s previous shopping behavior can be taken into consideration, allowing you to automatically add other filters such as “men”.

Accelerate Buying Decisions

Purchase decisions can be enhanced when the search result ranking adapts automatically to the customer behavior. By offering your customers filtering features in order to refine their search results, their path to the right product is significantly shortened.

Create Product Data Stream

In order to ensure sustained high product data quality, here is three step process:

A. Review the data and perform rough classification. Additionally, establish large categories (e.g. jeweler & watches, fashion, etc).

B. Make specific, rule-based filters in each category to represent product features.

C. Remove duplicates in order to control results.

Customer’s Trust

Visitors prefer quality seals like certified dealers, shipping terms and proper contact information. Online shop must define things like “contacts” or “terms and conditions” because it improves your customers’ on-site experience.